Setting New Standards
The Goldrush brand continues to evolve into a diverse operation with clear vertical integration. Operating across five core divisions—Bingo, LPMs, Online Gaming, Venue Technology (BetNova), and Management—the group’s focus is on delivery, structure, and regional growth.
Oversight comes from Goldrush Holdings, which handles group-level control and administration across operating units. Unlike trading divisions, its role is non-operational, ensuring financial consistency and compliance alignment.
Retail bingo sites operate under Goldrush Bingo and are powered by Electronic Bingo Terminals under provincial licence. These locations operate as walk-in game halls governed by strict compliance, often serving as neighbourhood hubs.
The Limited Payout Machines division features LPM formats by Goldrush and Crazy Slots-branded venues, both structured for accessible real-world play in licensed commercial zones. This vertical remains key to Goldrush’s footprint in smaller townships and city edges.
Goldrush Online, at goldrush.co.za, serves the remote player base through a regulated, browser-based interface. Platform stability, backend integration, and cross-device compatibility are all powered internally via BetNova—the group’s proprietary infrastructure engine.
A full outline of group entities and structure is available via Goldrush Gaming Group, which includes investor documents, venue network data, and strategic oversight breakdowns.
Operational examples include Goldrush Durban, The Dome, Goldrush Middelburg, Goldrush Phalaborwa, and Goldrush Groblersdal. Each site follows Goldrush protocol while reflecting regional layout and visitor patterns.